Privacy Policy

1. General Information

Akvertising, SA de CV (hereinafter, "Akvertising") operates the Media Digital Tracker platform (hereinafter, "the Platform"), accessible at dashboard.akvertising.com. This Privacy Policy explains how we collect, use, store, and protect your personal information when using our services.

2. Information We Collect

2.1 Account Information

When an account is created on the Platform, we collect:

• Full name
• Email address
• Password (stored in encrypted form using bcrypt hashing)

2.2 Advertising Platform Data

When connecting third-party advertising accounts (Meta Ads, Google Ads, X Ads, among others), we collect and store:

• Access tokens and API credentials (encrypted with AES-256-GCM).
• Campaign performance data.
• Aggregated demographic data.
• Ad placement and device data.
• Individual ad-level information.

2.3 Usage Data

We collect technical information about Platform usage, including access logs with IP address (used for unauthorized access protection) and activity timestamps.

3. Use of Information

We use the collected information to:

• Provide and maintain Platform services.
• Generate advertising performance dashboards.
• Authenticate users and protect Platform access.
• Synchronize campaign data from connected advertising platforms.
• Improve and optimize Platform functionality.

4. Data Storage and Security

We implement appropriate security measures to protect your information:

• Credential encryption: All third-party API access tokens and credentials are encrypted using AES-256-GCM before storage.
• Password hashing: Passwords are stored using bcrypt with cost factor 12.
• Brute force protection: Login attempt rate limiting (5 attempts per IP every 15 minutes).
• Security headers: HSTS, X-Content-Type-Options, Referrer-Policy, and Permissions-Policy configured.
• Secure connections: All communications are conducted over HTTPS.
• Access control: Role-based system separating administrator and client permissions.

5. Data Sharing

Akvertising does not sell, rent, or share your personal information with third parties for marketing purposes. Data may only be shared under the following circumstances:

• Service providers: We use infrastructure services to host and operate the Platform. These providers have limited access to the data necessary to provide their services.
• Advertising platform APIs: Data is exchanged with the advertising platforms you have authorized (Meta, Google, X, among others) to synchronize metrics.
• Legal requirements: When necessary to comply with legal obligations or protect Akvertising's rights.

6. Data Retention

We retain advertising campaign data for the period necessary to provide analytics services. Historical performance data may be retained for up to 37 months, aligned with the retention limits of advertising platform APIs.

Upon termination of the business relationship, account data and associated campaigns will be deleted within a reasonable timeframe, unless there is a legal obligation to retain them.

7. Your Rights

You have the right to:

• Access the personal information we maintain about you.
• Request correction of inaccurate data.
• Request deletion of your account and associated data.
• Revoke the authorization to connect with advertising platforms at any time.

To exercise any of these rights, contact Akvertising through the means indicated in the Contact section.

8. Cookies and Tracking Technologies

The Platform uses strictly necessary cookies for:

• Maintaining the user authentication session.
• Remembering theme preferences (light/dark mode).

We do not use third-party cookies for advertising or tracking purposes.

9. Changes to This Policy

Akvertising reserves the right to update this Privacy Policy at any time. Changes will be posted on this page with the corresponding update date. We recommend reviewing this policy periodically.

10. Contact

For inquiries related to this Privacy Policy or the processing of your personal data:

• Organization: Akvertising, SA de CV
• Website: https://akvertising.com/